SWOT Analysis For Dentistry Weaknesses

  • October 2013
  • Posted By Scott Ellard
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SWOT Analysis For Dentistry Weaknesses   This is the first post in a series where we will discuss SWOT Analysis for Dentistry Weaknesses. SWOT: Strengths Weaknesses Opportunities Threats I have chosen to begin with Weaknesses because this will give you food for thought and is something your team can get excited about improving right away

Local Search Visibility

  • October 2013
  • Posted By Debbie Ellard
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Improve Your Local Search Visibility  How do you know if your information is correct on all of the various local search sites? Did you know that your information is there regardless of who posted the data? Chances are the information is partially, and in some cases, largely incorrect. The image below represents a random dentist

The Top 10 Social Networks of 2013

  • September 2013
  • Posted By Debbie Ellard
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Explore more infographics like this one on the web’s largest information design community – Visually. The Top 10 Social Networks of 2013

Location Based Marketing

  • July 2013
  • Posted By Debbie Ellard
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Online Local Marketing Location Based Marketing Location based marketing should be the focus of your marketing efforts in building your online reputation. The World Wide Web, the all encompassing www, has made advertising available to the small business owner. We no longer have to have millions of dollars to compete! Great news, right? You may not

Creating Your Business Plan

  • February 2013
  • Posted By Debbie Ellard
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  Creating Your Business Plan Many businesses are launched before creating a business plan but probably none more so than dental practices. Dental practices are like bicycles, if they’re not headed in a particular direction they fall over. For most, we received a piece of paper giving us permission to work and ask a financial

Tomato Tomahto – Smile Your Message For Better Customer Service

  • November 2012
  • Posted By Scott Ellard Dentistry
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Smile Your Message! Yes! It’s both! What you say and how you say it are equally important from your patient’s perspective.  You can answer the phone with,      “Dr. Smith’s office”       or “Dr. Smith’s office, this is Jane”       or “Dr. Smith’s office. How may I help you?” All will work
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