Crystal Clear Semantics Improves Continuing Care

  • January 2014
  • Posted By Debbie Ellard
  • 0 Comments
Semantics For Continuing Care Crystal clear semantics improves continuing care and are vital to the success of your re-care program. You have patients in your practice that are mostly edentulous and many times they cannot understand the need to be seen twice each year. For this example we’ll say they came in, had a complete

Say This, Not That! Semantics For Dentistry

  • January 2014
  • Posted By Debbie Ellard
  • 0 Comments
Semantics For Dentistry  Taking the time to evaluate how you say what you say is important. Semantics for dentistry when communicating with patients in the office and on the phone can help solidify a positive customer service reputation. Never miss a chance to ‘Wow’ the person on the other end of the phone line. Smile!

SWOT Analysis For Dentistry Weaknesses

  • October 2013
  • Posted By Scott Ellard
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SWOT Analysis For Dentistry Weaknesses   This is the first post in a series where we will discuss SWOT Analysis for Dentistry Weaknesses. SWOT: Strengths Weaknesses Opportunities Threats I have chosen to begin with Weaknesses because this will give you food for thought and is something your team can get excited about improving right away

Local Search Visibility

  • October 2013
  • Posted By Debbie Ellard
  • 0 Comments
Improve Your Local Search Visibility  How do you know if your information is correct on all of the various local search sites? Did you know that your information is there regardless of who posted the data? Chances are the information is partially, and in some cases, largely incorrect. The image below represents a random dentist

Current Projections

  • September 2013
  • Posted By Debbie Ellard
  • 2 Comments
GREETINGS TO ALL AND WELCOME TO THE SYMPOSIUM SLIDE DISCUSSION Current Projections To Consider What Are You Doing For The Next 60 Months? The above slides provide information from U.S Economic surveys and forecasts. The  current projections are an important piece of the puzzle when deciding your business plan for your practice. Slide #1 Illustrates

The Top 10 Social Networks of 2013

  • September 2013
  • Posted By Debbie Ellard
  • 0 Comments
Explore more infographics like this one on the web’s largest information design community – Visually. The Top 10 Social Networks of 2013

Practice 180 – Register Now!

  • July 2013
  • Posted By Debbie Ellard
  • 0 Comments
Registration for the Practice 180° two day seminar is open. Start 2014 with a plan and join Ellard Management and Marketing on January 17 & 18 in Kalamazoo, MI for two days pack with information and actionable steps to strengthen your bottom line, increase efficiency and energize your marketing plan. Gather your team and learn with

Location Based Marketing

  • July 2013
  • Posted By Debbie Ellard
  • 0 Comments
Online Local Marketing Location Based Marketing Location based marketing should be the focus of your marketing efforts in building your online reputation. The World Wide Web, the all encompassing www, has made advertising available to the small business owner. We no longer have to have millions of dollars to compete! Great news, right? You may not

Continuing Care – Recall, What’s the Word?

  • June 2013
  • Posted By Debbie Ellard
  • 0 Comments
 Continuing Care or Periodontal Maintenance? The Choices Keep Coming! Continuing Care - Recall, What’s the Word? What is YOUR word? Continuing care is the heartbeat of every practice and not knowing the health of this vital organ is exposing many dental practices to unnecessary risk. More about this in a moment. Not all patients will understand why

PAST DUE! Update Your CDT Codes!

  • February 2013
  • Posted By Debbie Ellard
  • 0 Comments
Have you updated your CDT Codes? Most practice management software can install these but you have to click the update button! Not doing so can delay payments from insurers and degrade your efficiency. We don’t want that! In addition, make sure you check the medical cross coding for updates. Again, many practice management programs integrate